Unofficial Guide to South By Southwest 2015 has ended

Create Your Own Event

Unofficial Guide to South By Southwest 2015

Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW (last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

11:00am

Get Big Things Done with Connectional Intelligence ACC Ballroom GErica Dhawan Digital Diversity: How Culture Impacts Digital Hyatt Regency Austin Zilker Ballroom 2Virginia Lennon • Christian Martinez How to Own The Conversation: Launching the MKC Palm Door on Sixth Main StageAshley Davidson • Adam Flanagan • Robert Pietsch • Chad Rumminger • Sarah Shanfield • Scott Steiner

12:30pm

The Changing Face of Action Sports Media Four Seasons San JacintoAngel Collinson • Tana Hoffman • Todd Jones • Keith Sharman #nofilter: Pros and Cons of Constant Connection JW Marriott Salon 8Krystine Batcho • AJ Scherbring • Jenny Stoltenow • Paul Tyma New Media Ethics: Journalism in the Age of GIFs Hyatt Regency Austin Texas Ballroom 2-3Susie Banikarim • Jessica Bennett • Justin Ellis • Jane Spencer New Social Networks Are Changing Entire Industries JW Marriott Salon 7Carmel DeAmicis • Nate Gross • Jay Hallberg • Manish Kothari The Art and Science of Shareability Hyatt Regency Austin Texas Ballroom 4-7Dao Nguyen The Bombastic Brilliance of Black Twitter II ACC Room 6ABMeredith Clark • Kimberly "Dr Goddess" Ellis You Are Not A Product: The Ello Revolution Hyatt Regency Austin Zilker Ballroom 3Paul Budnitz

2:00pm

Gameday 2025: What's In Your Living Room? Four Seasons San JacintoJeff Beckham • Spencer Hall • Mark Kramer • William Mao An Experiential Campaign for The Modern World Palm Door on Sixth Main StageJuliette Ferrara • Monique Frumberg • Scott Hanson • Benjamin Milligan • Dave Rivers • David Rivers

3:30pm

And While We Are Asking, Is Media Dead Too? Sheraton Austin Capitol BallroomBob Garfield • Meredith Kopit Levien • Eamonn Store Behind the Social at PBS' Largest Content Provider JW Marriott Salon 7Hannah Auerbach • Molly Jacobs • Tory Starr • Olivia Wong Brands as the New Medicis in Art's Digital Age JW Marriott Room 402-403Don Meek • Amos Pizzey • Emma Trant Sex, Lies, and the Internet JW Marriott Salon 8Katherine Cross • Allyson Kapin • Emily May • Rinku Sen World Leaders on Twitter: What They Can Teach Us Hyatt Regency Austin Zilker Ballroom 1Alexandra Ekkelenkamp • Matthias Lüfkens • Aurelie Valtat

5:00pm

#FeelingBeautiful: Social Media and Women's Egos JW Marriott Salon 8Amanda de Cadenet • Gabi Gregg • Angela Matusik • Katherine Schwarzenegger Bladerunner: South Africa's Trial by Social Media Hyatt Regency Austin Zilker Ballroom 1Chris Roper • Emma Sadleir • Amanda Sevasti • Amanda Whitehouse Don't Hire Robots: The Human Touch in Social Media JW Marriott Room 404Jeanette Gibson Mentor Session: Darlene Fiske Courtyard Marriott Brazos IDarlene Fiske The Art of Social Media JW Marriott Salon 5-6Peg Fitzpatrick • Guy Kawasaki When Quickies Aren’t Satisfying: Loyalty on Social Radisson Town Lake Riverside BallroomErika Brookes • Rebecca Harris • Michelle Lapierre • Holly Spaeth

5:15pm

When Haters Show Up in Your Social Stream ACC Ballroom CJanice Person

9:30am

Media Criticism and the Study of Games Hyatt Regency Austin Zilker Ballroom 4Warren Spector Are You in a Social Media Experiment? JW Marriott Salon 8Jason Baldridge • Jennifer Golbeck • Philip Resnik • Michelle Zhou Social Media: Breaking News or Fixing News? Hyatt Regency Austin Zilker Ballroom 1Eric Carvin • Allison Lichter • Michael Roston • Kai Ryssdal The Natural Architecture of Social Media Hyatt Regency Austin Texas Ballroom 4-7Patrick Mulford Will Digital Ads Adapt When Cookies Crumble? Hyatt Regency Austin Zilker Ballroom 3Laura O\'Shaughnessy Real Lessons in Working with Influencers JW Marriott Salon GTara Hunt

11:00am

Analog and Digital: Synching an Engagement Campaign ACC Room 18ABCDKeven McAlester • Lauren Prestileo • Mark Samels Changing Face of Fame: Social Media Celebrities JW Marriott Salon 7Rob Fishman • Cubby Graham • Paula Veale • Jeremy Welt Mentor Session: Sairah Hearn Courtyard Marriott Brazos IIISairah Hearn

12:30pm

Social Media Playbook: Activating Fans on Gameday Four Seasons Ballroom ABBrian Cheek • Pat Donahue • Grace Hoy • Meghan Ryan A Peek Inside the World of Collecting Art Online Courtyard Marriott Rio Grande BallroomAmelia Manderscheid • Austin Nelsen Being Flawsome: 5 Digital Habits to Rock Your Brand JW Marriott Salon 7Erik Qualman Biz Stone on Creativity and Redefining Success ACC Exhibit Hall 5Noah Robischon • Biz Stone How CNN and The New York Times Moderate Comments JW Marriott Salon 8Bassey Etim • Patrick O\'Keefe • David Williams Metadata for Good? Trust and Context in Online Media Hyatt Regency Austin Big BendMorgan Hargrave • Harlo Holmes Social Media Celebrity: Audience vs True Influence Hyatt Regency Austin Hill Country ABCDCiaran Bossom • Lisa Materazzo • Amir Mohamadzadeh • Jonathan Perelman The Future Of Distributed Media ACC Room 12ABSummer Burton

12:45pm

The 1st Internet-Wired Town Is Still One to Watch ACC Ballroom BPhil Buehler

2:00pm

Why the Future of Film Depends on Social Media ACC Room 15Jenn Deering Davis Make Social Media POP! with Video JW Marriott Salon EDave Werner

2:20pm

The Link Between Social Media and Box Office ACC Room 15David Herrin

2:40pm

Be the Change ACC Room 15Jeffrey Abramson

3:30pm

Get Verified or Go Home JW Marriott Room 404Drew Lewis How Technology Colonized Fashion Week JW Marriott Room 206Karlie Kloss • Sara Wilson Mentor Session: Michael Strong Courtyard Marriott Brazos IIMichael Strong Museums Today: More than Social Media Posts Courtyard Marriott Rio Grande BallroomKathleen Massara • Andrea Mellard • Jocelyn Miller • Ashley Young NASA’s Giant Step in Social Media JW Marriott Salon 7Rodney Mason • Veronica McGregor The Art and Science of Data-Driven Storytelling Hyatt Regency Austin Big BendJames Ball • Elizabeth Lukas

4:10pm

VHS: Never Forget ACC Room 15Zack Carlson

5:00pm

The Near-Future of Sports TV Four Seasons Ballroom CDMarie Donoghue • John Ourand • Dan Shanoff • Ron Wechsler

5:15pm

The Science of Sharing ACC Ballroom BJames Laporte

9:30am

Worlds Without Boundaries: Books, Games, Films ACC Room 18ABCDJames Frey • John Hanke Advocates vs Agitators: the Social Influence JW Marriott Salon 8Jamie Barbour • Meg Bear • Shareen Pathak • Alice Wilson Booming Media Brands Holding Onto Identity Hyatt Regency Austin Texas Ballroom 2-3Jonathan Hunt • Stacy Martinet • Michael Sebastian • Patrick Yee

11:00am

Mentor Session: Jill Coomber Courtyard Marriott Brazos IJill Coomber The Future Of Native Advertising Hyatt Regency Austin Zilker Ballroom 2Mitch Brandow • Jill King • Nikhil Sethi • Brewster Stanislaw Why Editorial Calendars Make Your Content Suck JW Marriott Salon FAmy Gibson-Grant • Ben Grossman

12:30pm

Sports on Facebook: Engaging the Global Stadium Four Seasons San JacintoChristopher Golier • Jeff Mirman • Dan Reed How to Craft Culturally Relevant Health Messages JW Marriott Room 201-202Elizabeth Perez • Richard Washington Love Letters: Building Brand and Community Hyatt Regency Austin Zilker Ballroom 3David Rubin The Urban Legend of Social Media Marketing JW Marriott Salon 4Jordan Kretchmer Unfiltered: Do Women Need to Get Real on Instagram JW Marriott Salon 8Ashley Ford • Lori Leibovich • Stacy London • Busy Philipps When Algorithms Attack JW Marriott Room 208Karrie Karahalios • Laura Moy • Christian Sandvig Why Feminism Is Winning the Web Hyatt Regency Austin Zilker Ballroom 1Elizabeth Plank • Franchesca Ramsey • Sophia Rossi • Kate Ward

2:00pm

The 12-Month Sports Season Four Seasons Ballroom ABMelissa Rosenthal Brenner • Sam Laird • Greg Luckman • Rudolf Vidal

3:30pm

The Democratization of Sports Commentary Four Seasons Ballroom CDAndre Pacheco • Mary Pilon • Geoff Reiss • Ryan Spoon Academic Research Can Go Almost Viral Too Hyatt Regency Austin Big BendKaren Lee • Deborah Petersen Official Reddit SXSW Meet Up! JW Marriott Room 508Logan Youree When Robots Write The News, What Will Humans Do? Hyatt Regency Austin Texas Ballroom 4-7Robbie Allen • Lou Ferrara Rehearsing A Crisis Breaking on Social Media JW Marriott Room 307Ashley Cooksley • Kate Hartley

5:00pm

Everyone's a Little Gay: Thanks, Social Media! JW Marriott Room 404Graham Nolan • Edward Revis How New Media Business Models Can Save Journalism Hyatt Regency Austin Texas Ballroom 2-3Elisabeth DeMarse • Alexander Klöpping • Sterling Proffer • James Slezak NPR and PBS: Public Media, Reaching New Publics ACC Room 12ABShereen Marisol Meraji • Lauren Saks Seeing 20/20: A Social Forecast JW Marriott Room 210Manish Mehta Serial, Social Engagement to Build Global Fanbase JW Marriott Salon 4Candice Faktor • Anna Todd

5:15pm

Social Data in the Time of Cholera ACC Ballroom BScott Hendrickson

5:30pm

Homeless and Social Media ACC Ballroom BGreg Staffa

9:30am

Behind The GIF: The Future of Online Visual Culture ACC Room 12ABAlex Chung • Tim Hwang • Selena Larson • Alan Schaaf • Victoria Taylor Bloggers and Beyond: Brand Partnership & Influencers JW Marriott Room 205Indiana Adams • Bethany Joy Clark Collaboration and the Open Newsroom Hyatt Regency Austin Zilker Ballroom 1Jeanmarie Condon • David Gehring • Rebecca Howard • Cenk Uygur Social Media Strategy Swap JW Marriott Room 404Martín La Rocca • Jessica Warren

11:00am

An Interview with Yik Yak's Founders ACC Ballroom ABrooks Buffington • Carmel DeAmicis • Tyler Droll

11:30am

The Digital Mystique ACC Ballroom GSarah Granger

12:30pm

Engaged Journalism: Connecting With News Audiences ACC Ballroom GJake Batsell A Drama Nirvana: How to Create a Multiplatform Hit Four Seasons San JacintoBeth Hoppe • David Levine • Pam Veasey • Sue Vertue • David Zucker Beyond 140 Characters: How to Stretch Your Limits Hyatt Regency Austin Texas Ballroom 2-3Meghan Doyle • Stephanie Fuller • Kristin O\'Halloran Rumors During War Time JW Marriott Room 404Lior Kodner Social Media: Balancing Data and Intuition JW Marriott Room 205Cannon Tekstar Hodge • Katalina Sharkey de Solis The Dramatic Rise and Impact of Video Journalism Hyatt Regency Austin Zilker Ballroom 1Kareem Ahmed • Steve Oh • Ashish Patel • Ashley Simon

3:30pm

Creative Destruction ACC Ballroom BJason Ashlock Attracting Foreign Direct Investment via LinkedIn Hilton Austin Downtown Austin Chamber OfficesEli Mercer • Andy Sanderson On the Frontlines of the Social Media Jihad ACC Room 10ABShahed Amanullah • Humera Khan • Nadia Oweidat • Matthew Rice The Collapse of Social Commerce? Hyatt Regency Austin Big BendZach Welch • Matt Winn

4:00pm

Why Invention Is Bad for Business ACC Ballroom BCurtis Hougland

4:15pm

Why Ecommerce Must Learn from the Media Revolution ACC Ballroom CRachel Youens

5:00pm

Hamburger Helper Is My Bae: Weird Brand Twitter ACC Next StageChapin Clark • Katie Notopoulos It's The End of The Internet As We Know It... Hyatt Regency Austin Zilker Ballroom 1Micha Benoliel • Gautam Chandna • Kevin Fitchard • Jan Standal • Chris Weasler Liar, Liar, Pants on Fire: Fallacy of Social at Work JW Marriott Room 404Joanna Belbey • Julian Mills SADvertising: Why Tears Are the New Tactic Hyatt Regency Austin Hill Country ABCDHeidi Arthur • Pete Carter • Teressa Iezzi • PJ Pereira When the Glimpse Is Worth More Than the Glare Hyatt Regency Austin Zilker Ballroom 2Frank Danna • Darren Lachtman • Annie Park • Michael Platco

9:30am

Content Is the Starting Line, Not the Finish Line Hyatt Regency Austin Texas Ballroom 4-7Mark Schaefer

11:00am

Abandon the CMS: Journalism and Interactive Design Hyatt Regency Austin Big BendMichael Renaud • Tim Taliaferro Canceled: How to Write Short: Word Craft for Fast Times Hyatt Regency Austin Texas Ballroom 4-7Roy Peter Clark For Media, It's Platform or Perish Hyatt Regency Austin Zilker Ballroom 1Trei Brundrett • David Cohn • Cindy Royal Look Away: Managing Online Persona Expectations JW Marriott Salon 3Brenda Berkelaar Screens and Stereotypes: How SocialTV Amplifies Images ACC Room 5ABCLynessa Williams • Sherri Williams Where’s Waldo’s Voice: Social Media for Mascots Hyatt Regency Austin Hill Country ABCDAshley Callahan • Kip Havel • V Murali

12:30pm

Media, Tech and What's Next? ACC Exhibit Hall 5Julia Boorstin • Pete Cashmore Redefining Realness for Brands On Twitter Hyatt Regency Austin Hill Country ABCDMarie Bonaccorse • Bianca Buckridee • John Colucci • Mariali Hackman • Christina Warren Social Data’s Influence on Financial Markets Hilton Austin Downtown Salon BChris Camillo • Leigh Drogen • Howard Lindzon • Frank Lortscher

3:30pm

Can Media Save Us From Disaster? Hyatt Regency Austin Big BendScott Henderson • Brian Reich How Media Companies Build Tech Scenes Hyatt Regency Austin Texas Ballroom 2-3Tom Cheredar • Eric Hellweg • Joshua Rubin The Biggest Issues in Digital Ethics JW Marriott Salon 7Susan Etlinger • Don Heider • Erin Reilly • John Thomas This Is Your Brain on Media: Selling or Sabotage? Hyatt Regency Austin Zilker Ballroom 1Chandra Briggman • Srinivasan Pillay • Stephanie Rowe

12:30pm

Ladies First: How to be a Woman in Rap Journalism ACC Room 8CNadeska Alexis • Georgette Cline • Kathy Iandoli • Sowmya Krishnamurthy

12:30pm

Digital Marketing: It's What's for Dinner ACC Room 10BDoug Barasch • Natalie Hapgood • Tom Mullen • Marni Wandner

5:00pm

The Future of Event Tech ACC Room 10BJoe Costanzo • Serge Grimaux • James Lansford • Kim Owens • Betty Tran-Chillino

12:30pm

Should Music Mags Survive or Get Killed Off? ACC Room 17BJim DeRogatis • Alex Gale • Jason Gross • Ann Powers • Jaan Uhelszki

3:30pm

I've Got 99 Problems, But PR Ain't One ACC Room 11ABTito Belis • Natalie Bisignano • Dayna Ghiraldi • Rey Roldan

5:00pm

Books are the New Vinyl ACC Room 16ABDanny Bland • Chuck D • Marc Gerald • Rynda Laurel • Frank Turner Chet Flippo: Texas’ Finest Music Journalist featuring Lyle Lovett ACC Room 17BPaula Batson • Holly George-Warren • Lyle Lovett • Joe Nick Patoski The Art of the Interview ACC Room 18DRyan Downey • Godless • Chuck Loesch • Jaan Uhelszki

3:30pm

Public Relations, Public Radio, & Music ACC Room 15Bob Boilen • Monika Evstatieva • Vince Pearson • Dmitri Vietze