Unofficial Guide to South By Southwest 2015 has ended

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Unofficial Guide to South By Southwest 2015

Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW (last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

11:00am

How to Own The Conversation: Launching the MKC Palm Door on Sixth Main StageAshley Davidson • Adam Flanagan • Robert Pietsch • Chad Rumminger • Sarah Shanfield • Scott Steiner Pocket Full of Dynamite: Making the Mobile Web 3D Hyatt Regency Austin Zilker Ballroom 3Hai Nguyen • Shana Opperman What Marketers Can Learn From Political Campaigns Trinity Hall Trinity HallPeter Bouchard • Rich Mintz • Michelle Mullineaux • David Murphy

12:30pm

How to Build a Following Around Your Idea ACC Ballroom GDorie Clark Beacons, mPay and The Great Shopper Reboot Sheraton Austin Capitol BallroomSean Bartlett • Ryan Bonifacino • Daniel Gutwein • Laura Davis Taylor Cross-Channel Data Driven Marketing With TV Radisson Town Lake Riverside BallroomMolly Parr Do You Know the ROI of WOM? Do You Want To? Hyatt Regency Austin Zilker Ballroom 2Greg Pharo • Beth Rockwood • Peter Storck • Edward Wild Global Digital Trends for The Luxury Consumer Palm Door on Sixth Main StageKeenan Ellsberry • Mark Evans • Chris Milk • Paul Miser How Big Data Helps Convert Fans into Customers ACL Live at the Moody Theater ACL LiveNick Goggans • Rob Laycock • Anthony Piedmonte • Peter Scott Lights, Camera, Action: MAKER LABS Live in Austin JW Marriott Salon 2David Alpert • Robert Kirkman • Erin McPherson • Mike Shields New Social Networks Are Changing Entire Industries JW Marriott Salon 7Carmel DeAmicis • Nate Gross • Jay Hallberg • Manish Kothari Using Data to Create Rich User Experiences Trinity Hall Trinity HallMike Baker • Subu Desaraju • Scott Lange • Andrew Martin

2:00pm

Content Marketing vs Don Draper: The End Of Ads Sheraton Austin Capitol BallroomLinda Boff • Maya Kosovalic • Stephanie Losee • Jamie Reilly

3:30pm

How SciFi Drives Marketing In the Exponential Age Hyatt Regency Austin Zilker Ballroom 2Will Kassoy • Marco Mascorro • Kyle Nel • Ari Popper Mastering Adaptive Marketing in a Real-Time World Hyatt Regency Austin Hill Country ABCDSeraj Bharwani • Billie Goldman • Chris Perry • Matt Soldan The South and Midwest Matter More Than NY and SF? Hilton Austin Downtown Room 412Melody McCloskey • Ligaya Tichy Turning Customers into Hackers Through Technology Trinity Hall Trinity HallSefi Grossman • Sarah Schultz • Aaron Smith • Are Traasdahl • Ritu Trivedi

5:00pm

Digital Disruption: Do or Die Trinity Hall Trinity HallDon Abraham • Eric Pfeifer • Kurt Unkel • Tony Vecchiato Mentor Session: Darlene Fiske Courtyard Marriott Brazos IDarlene Fiske Mentor Session: Nicholas Kim Courtyard Marriott Brazos INicholas Kim Paid Editing of Wikipedia: Getting Past 'Gotcha' Hyatt Regency Austin Hill Country ABCDWilliam Beutler • Sam Ford • Phil Gomes • Andrew Lih Storytelling For Dummies: Create a Lasting Brand Hyatt Regency Austin Zilker Ballroom 2Johnny Brackett • John Kilcullen • Lauren Sherman The Power of Invention: Hiring, Firing and Wiring Hilton Austin Downtown Room 412Winston Binch • Pete Favat Well-Designed: Creating Empathy-Driven Products JW Marriott Salon AJon Kolko Whittle the Idea: A Creative Meet Up JW Marriott Room 501Aaron Wells

9:30am

Secrets of Growth Hacking: From Zero to $50M Hyatt Regency Austin Zilker Ballroom 2Tammy Camp • Sean Ellis • Neil Patel Staying Relevant as a Community Manager JW Marriott Room 407Ros Hodgekiss Adv. Brand and Marketing for Early Stage Companies JW Marriott Salon HPaul Dery • Tomás Puig

11:00am

It Is Not Racist to Consider Race in Marketing ACC Ballroom FCesar Melgoza Mentor Session: Don Levy Courtyard Marriott Brazos IIDonald Levy Personalization for the People Hyatt Regency Austin Zilker Ballroom 2Jag Bath • Lindsay Chastain • Ari Levy • Sucharita Mulpuru Reinventing the Car Customizer Again Trinity Hall Trinity HallChristian Colasuonno • Stuart O\'Neil • Krysty Sagnia • Andrea Zuehlk You Are Everywhere Hyatt Regency Austin Zilker Ballroom 3Kristina Halvorson

12:30pm

Hacking Technology For Your Indie Film Release InterContinental Stephen F. Austin Capital Ballroom BJoseph Beyer • James Franklin • Chris Horton A Crash Course in Maker Movement Marketing JW Marriott Salon 3Lucia Mancuso • Jonathan Moneta Cracking Middle America Hyatt Regency Austin Zilker Ballroom 2Kerry Bennett • Craig Elbert • Neil Grimmer • Sarah Kessler CrossFit: A Passion Brand and Fitness Cult Hyatt Regency Austin Zilker Ballroom 3Jimi Letchford Marketing Technologist Meet Up JW Marriott Room 504Parker Short Mentor Session: Elizabeth Quintanilla Courtyard Marriott Brazos IIIElizabeth Quintanilla Who Wants To Be a YouTube Ad Millionaire Sheraton Austin Capitol BallroomFarrah Bezner • Mark Fortner • Rob Griffin • Kevin Hung • Chris Landa Mentors - Publicity and Marketing I: Brandy Fons (Fons PR) ACC Room 11ABBrandy Fons Mentors - Publicity and Marketing I: Brooke Blumberg (Sunshine Sachs) ACC Room 11ABBrooke Blumberg Mentors - Publicity and Marketing I: Daniel Cantagallo (Cargo Film) ACC Room 11ABDaniel Cantagallo Mentors - Publicity and Marketing I: Gerilyn Shur (Brigade Marketing) ACC Room 11ABGerilyn Shur Mentors - Publicity and Marketing I: Mark Pogachefsky (MPRM Communications) ACC Room 11ABMark Pogachefsky Mentors - Publicity and Marketing I: Nicolette Aizenberg (A24) ACC Room 11ABNicolette Aizenberg Mentors - Publicity and Marketing I: Sara Sampson (Cinetic Media) ACC Room 11ABSara Sampson Mentors - Publicity and Marketing I: Sylvia Desroches (Big Time PR and Marketing) ACC Room 11ABSylvia Desrochers Mentors - Publicity and Marketing I: Weiman Seid (Fat Dot) ACC Room 11ABWeiman Seid

12:45pm

The 1st Internet-Wired Town Is Still One to Watch ACC Ballroom BPhil Buehler

2:00pm

Make Social Media POP! with Video JW Marriott Salon EDave Werner

3:30pm

Are Brands Sabotaging Their Own Content? Hyatt Regency Austin Hill Country ABCDSeth Coffrin • Emily Luger • Liz McDonnell • Alyssa Vitrano Independent Ad Agency Meet Up JW Marriott Room 509Al Moffatt Is the Internet Disappointed In Us? Hyatt Regency Austin Texas Ballroom 4-7David Weinberger Marketing in the Era of Engagement Meet Up JW Marriott Room 508Matt Zilli Marketing Through Live Music: What Works? Hyatt Regency Austin Zilker Ballroom 2Jonathan Azu • Michael Feferman • Mike Raspatello • Courtney Trucksess • Evan Winiker NASA’s Giant Step in Social Media JW Marriott Salon 7Rodney Mason • Veronica McGregor Origins of the Marketing Intelligence Engine Hyatt Regency Austin Zilker Ballroom 3Paul Roetzer The Art and Science of Data-Driven Storytelling Hyatt Regency Austin Big BendJames Ball • Elizabeth Lukas What Marketers REALLY Need to Know About Big Data JW Marriott Salon FMichael Wu

5:00pm

Cinema VFX & Immersive VR: Virtual Worlds Converge ACC Room 18ABCDIkrima Elhassan • James Madigan • Cory Strassberger 15 Minutes of Shame: A Survival Guide JW Marriott Room 404Megan Wintersteen Culture Trumps Advertising Every Time Hyatt Regency Austin Texas Ballroom 1Chris Kneeland Managing a Shit Storm and Restoring Your Brand Hyatt Regency Austin Hill Country ABCDRobert Gibbs • Liz Jarvis-Shean • Ben LaBolt • Becca Lewis

5:45pm

Beyond Marketing: How Curation Will Work for You ACC Ballroom BJoel Zaslofsky

9:30am

Reality Check: What It Takes to Get TV Exposure Hyatt Regency Austin Zilker Ballroom 2Mario Armstrong • Caroline Gottlieb • Jennifer Peck • Mindy Whittington Youth Sports Marketing Meet Up JW Marriott Room 501Matt Farrell

11:00am

Market to Win: Success The Era of Engagement Hyatt Regency Austin Hill Country ABCDSanjay Dholakia Mentor Session: Jill Coomber Courtyard Marriott Brazos IJill Coomber Raving Fans: How Social Impact Activates Customers Hilton Austin Downtown Room 412Zita Cassizi Redefining UX: When Product and Marketing Collide Hyatt Regency Austin Zilker Ballroom 3Andy Budd When Humor Is More Powerful Than the Truth Hyatt Regency Austin Texas Ballroom 4-7Ben Huh Digital Body Language JW Marriott Salon GVanessa Van Edwards Why Editorial Calendars Make Your Content Suck JW Marriott Salon FAmy Gibson-Grant • Ben Grossman

12:30pm

Humans Not Consumers: Unconscious Emotion and Action ACC Ballroom BDouglas Van Praet Elevated Creativity: Visually Exploring Culture Hyatt Regency Austin Zilker Ballroom 2Sinan Aral • Dan Buczaczer • Young Guru • Oscar McLennan Innovation Through Impact Filmmaking Austin City Hall Council ChambersElizabeth Avellan • Lila Igram • Smriti Keshari • Christie Marchese Let's Be Evil! Malevolent Marketing 101 Hyatt Regency Austin Texas Ballroom 1Garrick Schmitt • Robbie Whiting

12:45pm

Disloyalty Marketing: Art of the One Night Stand ACC Ballroom BCraig Evans

3:30pm

No Additives or Ads: Mr P Terry On Modern WOM Hyatt Regency Austin Texas Ballroom 1Heather Carmichael • Patrick Terry Startup Marketing and Growth Hacking on a Budget JW Marriott Salon GAntony McGregor Dey • Ashley McGregor Dey

5:00pm

Humans Are Predictable: Exploit It In Eight Charts Hyatt Regency Austin Zilker Ballroom 3Simon James

9:30am

Crash Course: Measuring Digital Marketing JW Marriott Salon GLuke Brown • Adam Shar

11:30am

FOMO, FB and Pot: Your Brain On the New Millennium ACC Ballroom BRaashi Bhalla

11:45am

Next Generation Marketing for Small Businesses ACC Ballroom BCourt Cunningham

12:30pm

Engagement Strategies for Niche Communities ACC Room 5ABCEric Facas • Kate Forester • Lauren Wagner Your Company’s Value Proposition Is Clear As Mud Hyatt Regency Austin Zilker Ballroom 3Jacob Shin Mentors - Publicity and Marketing II: David Hudson (Fandor) ACC Room 11ABDavid Hudson Mentors - Publicity and Marketing II: David Magdael (David Magdael & Associates, Inc.) ACC Room 11ABDavid Magdael Mentors - Publicity and Marketing II: Greg Longstreet (Polaris PR) ACC Room 11ABGreg Longstreet Mentors - Publicity and Marketing II: Jim Dobson (Indie PR) ACC Room 11ABJim Dobson Mentors - Publicity and Marketing II: Lina Plath (Frank PR) ACC Room 11ABLina Plath Mentors - Publicity and Marketing II: Marian Koltai-Levine (PMKBNC) ACC Room 11ABMarian Koltai-Levine Mentors - Publicity and Marketing II: Mark Cibort (Trailer Park) ACC Room 11ABMark Cibort Mentors - Publicity and Marketing II: Ngoc Nguyen (Women Rising) ACC Room 11ABNgoc Nguyen Mentors - Publicity and Marketing II: Rachel Walker (Freelance) ACC Room 11ABRachel Walker

1:00pm

Trendology: Capitalizing on RTM with Social Data ACC Ballroom G

3:30pm

Do Good and Do Well: How CSR Helps Your Bottom Line JW Marriott Room 206Natalie Byrne • Amanda Cole • Molly Swenson Hold The Queso: Marketing to Latinas ACC Ballroom FRobyn Moreno sadvertising Hyatt Regency Austin Hill Country ABCDKelly Allen • Chris Czmyrid • Allen Stein • Farrell Timlake The Changing Face of Influence JW Marriott Room 205Baron Concors • Moj Mahdara • Bethany Mota The Secret Ingredient to Killer Content Marketing Hyatt Regency Austin Texas Ballroom 4-7Michael Brenner • Nick Stein VodkaforDogPeople: Matchmaking a Business Heart ACC Room 6ABBeth Bellanti • Amy Mills

4:00pm

Why Invention Is Bad for Business ACC Ballroom BCurtis Hougland

5:00pm

Bricks Over Screens: Why In-Store Still Matters JW Marriott Room 206Derrick Lewis • Michael Sainato SADvertising: Why Tears Are the New Tactic Hyatt Regency Austin Hill Country ABCDHeidi Arthur • Pete Carter • Teressa Iezzi • PJ Pereira Search Marketing Meet Up JW Marriott Room 508Bill Leake

9:30am

Market or Die: How to Get Your Game Noticed Hyatt Regency Austin Zilker Ballroom 4Martin Gaston • Mike Phillips Barking up the Right Tree: Creating A New Category Hilton Austin Downtown Salon EAaron Hirschhorn • Ben Jacobs • Colleen Taylor • Henrik Werdelin

11:00am

Mentor Session: Celina Rollon Courtyard Marriott Brazos ICelina Rollon Seven Decision Science Secrets That Drive Behavior Hyatt Regency Austin Zilker Ballroom 3Nancy Harhut

12:30pm

Beacon Technology & the Rise of Hyper Localization ACC Ballroom GAlexandre Ackermans • Jeff Sinclair Chicken or the Egg: Seasonality and Game Sales Hyatt Regency Austin Zilker Ballroom 4Patrick Walker Mining for Gold in the Internet of Things Hyatt Regency Austin Zilker Ballroom 3Graeme Noseworthy The Revenue Promise of Predictive Intelligence Hilton Austin Downtown Salon JAmanda Kahlow • Joseph Puthussery

2:00pm

Meet the Insiders XI ACC Room 13ABAlex Dobrenko • Benjamin Kasulke • Glen Reynolds

3:30pm

Entertainment and the Edge: Post-Millennial Culture Hyatt Regency Austin Zilker Ballroom 3Jack Horner • Ian Pierpoint Personalization Uncovered: Creeps vs Grocery Stores Hyatt Regency Austin Hill Country ABCDVaibhav Dwivedi • Kevin Lindsay • Sabrina Pasini Your Marketing Platform Is Broken Hilton Austin Downtown Salon EJascha Kaykas-Wolff • Megan Lueders • Mike Mckinnon • Roland Smart The Skinny on Sonic Logos (& Why You Need One Now) JW Marriott Room 303-304Cheryl Engelhardt

2:00pm

Conquer the German Market ACC Room 8CRalph Christoph • Udo Dahmen • Jürgen Enninger • Christian Morin • Alexander Schulz

5:00pm

Mobile Music Geekout - Marketing, Content, & Hot Tech ACC Room 13ABOisin Lunny • Daniel Nathan • Stephen O\'Reilly • Jessie Scoullar Viva Album Art! ACC Room 11ABNate Auerbach • Josh Berman • Sara Kremer • Brian Schopfel • Naomi Zeichner Which Way Do I Go? Marketing Your Tour Correctly ACC Room 18DArdie Farhadieh • Harlan Frey • Arielle Rubin • Mike Smith

12:30pm

Digital Marketing: It's What's for Dinner ACC Room 10BDoug Barasch • Natalie Hapgood • Tom Mullen • Marni Wandner

2:00pm

Why You Matter to Brands/Why Brands Matter to You ACC Room 10BDiane Andreoni • Wendy Colonna • Eric Sheinkop • Maureen Traynor

3:30pm

Brandvertising: The Main Path for Artist Marketing ACC Room 17ADiane Andreoni • Lori Feldman • Mark Frieser • Antti Silventoinen • Ed Yen

5:00pm

24/7 Fan Engagement in the 21st Century ACC Room 15Michele Augis • Philly Brentnall • Aaron Ford • Scott Perry

12:30pm

Street Team 2.0: Digital Marketing For Music ACC Room 13ABVonn Butler • Karl Carter • Wendy Day • Jesse Kirshbaum • Dominique Pryor-Anderson • Maurice "Mo Better" Rivera • Issy Sanchez