Unofficial Guide to South By Southwest 2015 has ended

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Unofficial Guide to South By Southwest 2015

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11,217 official + unofficial events during SXSW (last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

11:00am CDT

Neuroplasticity and Tech: Why Brands Have to Change Hyatt Regency Austin Hill Country ABCDDan Machen • Felix Morgan What Is A Brand Now Anyway? Sheraton Austin Capitol BallroomLaura Gordon • Vinoo Vijay • Russell Wager • James Ward How to Keep Ideas Alive After SXSW JW Marriott Room 301-302Christian Dodd • Nicholas Papagiannis

12:30pm CDT

How to Build a Following Around Your Idea ACC Ballroom GDorie Clark Building an Army of Brand Advocates Hyatt Regency Austin Hill Country ABCDLuanne Calvert • Amanda Levy • Abby Lunardini • Terry Macko Do You Know the ROI of WOM? Do You Want To? Hyatt Regency Austin Zilker Ballroom 2Greg Pharo • Beth Rockwood • Peter Storck • Edward Wild En Vogue: Blurring the Line Between Brands and Tech JW Marriott Room 205Jennifer Darmour Lights, Camera, Action: MAKER LABS Live in Austin JW Marriott Salon 2David Alpert • Robert Kirkman • Erin McPherson • Mike Shields

3:30pm CDT

Behind the Social at PBS' Largest Content Provider JW Marriott Salon 7Hannah Auerbach • Molly Jacobs • Tory Starr • Olivia Wong Brand and Deliver: Creating Custom Branded Content Hyatt Regency Austin Texas Ballroom 4-7Spencer Griffin • Luke Simmons Mastering Adaptive Marketing in a Real-Time World Hyatt Regency Austin Hill Country ABCDSeraj Bharwani • Billie Goldman • Chris Perry • Matt Soldan Snackability Effect: A New Norm for Brand Content Palm Door on Sixth Main StageGregory Clayman • Ashley Davidson • Jeff Hurlow • Paul Miser • Eliot Rausch • Danielle Strle

5:00pm CDT

The Art of Social Media JW Marriott Salon 5-6Peg Fitzpatrick • Guy Kawasaki The Mosaic Mindset: Building Luxury Brands Palm Door on Sixth Main StageJon Pearce

5:15pm CDT

Inanimate Characters Redefine Authenticity ACC Ballroom BGerard McLean

9:30am CDT

Why Mobile Puts Consumers in the Power Seat Hyatt Regency Austin Hill Country ABCDPaul Krasinski Adv. Brand and Marketing for Early Stage Companies JW Marriott Salon HPaul Dery • Tomás Puig

11:00am CDT

Forget Loyalty, Build Habits Hyatt Regency Austin Texas Ballroom 1Leslie Feinzaig Mentor Session: Nicole Franklin Courtyard Marriott Brazos INicole Franklin Use Your Words: Optimizing Content For Growth Hyatt Regency Austin Texas Ballroom 4-7Evany Thomas

12:30pm CDT

Mentor Session: Elizabeth Quintanilla Courtyard Marriott Brazos IIIElizabeth Quintanilla Turning Talent into Rockstars JW Marriott Salon 5-6Bonin Bough Using Brands to Create Cultural Identity Hyatt Regency Austin Texas Ballroom 1Jarret Myer • Chris Wink

3:30pm CDT

Are Brands Sabotaging Their Own Content? Hyatt Regency Austin Hill Country ABCDSeth Coffrin • Emily Luger • Liz McDonnell • Alyssa Vitrano Marketing Through Live Music: What Works? Hyatt Regency Austin Zilker Ballroom 2Jonathan Azu • Michael Feferman • Mike Raspatello • Courtney Trucksess • Evan Winiker Mentor Session: Brian Thompson Courtyard Marriott Brazos IIIBrian Thompson What Marketers REALLY Need to Know About Big Data JW Marriott Salon FMichael Wu

4:15pm CDT

How a Library Visit Will Differentiate Your Brand ACC Ballroom BJenessa Carder

5:00pm CDT

Brand Sponsorships For Startups Hyatt Regency Austin Zilker Ballroom 2Jodi Arden • Gregory Castronuovo • Chris Denson • Fred Schonenberg • Jack Shannon Culture Trumps Advertising Every Time Hyatt Regency Austin Texas Ballroom 1Chris Kneeland Managing a Shit Storm and Restoring Your Brand Hyatt Regency Austin Hill Country ABCDRobert Gibbs • Liz Jarvis-Shean • Ben LaBolt • Becca Lewis

9:30am CDT

Advocates vs Agitators: the Social Influence JW Marriott Salon 8Jamie Barbour • Meg Bear • Shareen Pathak • Alice Wilson Booming Media Brands Holding Onto Identity Hyatt Regency Austin Texas Ballroom 2-3Jonathan Hunt • Stacy Martinet • Michael Sebastian • Patrick Yee

11:00am CDT

Adapt or Die: Building a Brand In 2015 and Beyond ACC Ballroom BJoanna Lord Data-Driven Strategy vs Editorial Gut Instinct Hyatt Regency Austin Zilker Ballroom 1Danica Lo • Jessica Novak • Linda Vo • Elizabeth White Market to Win: Success The Era of Engagement Hyatt Regency Austin Hill Country ABCDSanjay Dholakia The Future Of Native Advertising Hyatt Regency Austin Zilker Ballroom 2Mitch Brandow • Jill King • Nikhil Sethi • Brewster Stanislaw When Humor Is More Powerful Than the Truth Hyatt Regency Austin Texas Ballroom 4-7Ben Huh Digital Body Language JW Marriott Salon GVanessa Van Edwards Why Editorial Calendars Make Your Content Suck JW Marriott Salon FAmy Gibson-Grant • Ben Grossman

11:45am CDT

Why Can't We Be More Like Disneyland? ACC Ballroom BMarcus Castenfors

1:15pm CDT

Anythink: The Brand that Sparked a Revolution ACC Ballroom BStacie Ledden

2:20pm CDT

Big Picture Thinking for Creative Communities ACC Room 15Katherine Oliver

3:30pm CDT

A Happy Marriage: How To Integrate Experts and UGC Hyatt Regency Austin Texas Ballroom 2-3Matt Atchity • Arabella Bowen • Stacey Rivera Inside-Out: Where Corporations and Innovation Meet Hyatt Regency Austin Zilker Ballroom 2Karl Isaac • Michele McConomy • Michael Phillips • Diana Stepner No Additives or Ads: Mr P Terry On Modern WOM Hyatt Regency Austin Texas Ballroom 1Heather Carmichael • Patrick Terry Socks, WTF? Or, Taking Your Digital Brand Physical JW Marriott Salon BJeff Zwerner

5:00pm CDT

We’re All ADHD: Social Media & Attention Disorders JW Marriott Salon 7Lizz Pietrus • Michael Pietrus PsyD Why Brands Can't Afford To Ignore Millennials JW Marriott Room 206Melissa Goidel

5:15pm CDT

Love My Job! Changing Culture From Crappy to Cool ACC Ballroom CJo-Dee Benson

9:30am CDT

How to Successfully Work with Brand Innovators Hilton Austin Downtown Salon FTarah Feinberg • David Min • Gregarious Narain • John Ross

10:30am CDT

Personal PowerWorks: Power Your Personal Brand and Career Trinity HallJennifer Batchelor • Zita Cassizi • Laurie Champagne • Liz Heller • Tim McCord • Marc Miller • Robin Fisher Roffer • Jessica Spinks • Mindy Turner • Linda Waste • Jennifer Zammuto

11:00am CDT

Crashing Oculus Rift and Hacking New VR Experiences Hyatt Regency Austin Zilker Ballroom 3Sean Gardner • Ben Tan How to Create Great Partnerships with Startups Hilton Austin Downtown Salon FPete Blackshaw • Kayode Owens • Gina Squara • Cary Tilds

12:30pm CDT

Art vs Purpose: Innovation in Marketing JW Marriott Salon 3Leigh Christie Humanizing Digital Hyatt Regency Austin Zilker Ballroom 2Joel Beckerman • Abigail Posner • Randall Stone • Charles Trippy KITE Presents Startups Pitch for Brand Partnerships Hilton Austin Downtown Salon FJeremy Basset • Alisa Leonard • Mark Silva • Rachel Weiss Your Company’s Value Proposition Is Clear As Mud Hyatt Regency Austin Zilker Ballroom 3Jacob Shin

3:30pm CDT

How To Keep Your Social Media Game Sincere ACC Ballroom DEva Chen • Michelle Phan The Science of Mind-Blowing Videos Hyatt Regency Austin Zilker Ballroom 2Gregory Brown • Ezra Cooperstein • Katrina Craigwell • Mitchell Moffit Why Your Content Marketing Is Failing, and the Fix Hyatt Regency Austin Zilker Ballroom 3Jeremy Bencken • Joseph Miller

5:00pm CDT

Apple, Marilyn and The Pope: Why Brands Need Tension Hyatt Regency Austin Zilker Ballroom 3Michael Sussman

11:00am CDT

Mentor Session: Celina Rollon Courtyard Marriott Brazos ICelina Rollon New Earth: A Brand for the Year 2079 Hyatt Regency Austin Zilker Ballroom 2Nick Dupey • Rodrigo Martinez Where’s Waldo’s Voice: Social Media for Mascots Hyatt Regency Austin Hill Country ABCDAshley Callahan • Kip Havel • V Murali

12:30pm CDT

Redefining Realness for Brands On Twitter Hyatt Regency Austin Hill Country ABCDMarie Bonaccorse • Bianca Buckridee • John Colucci • Mariali Hackman • Christina Warren Show and Smell: Marketing Experiences Beyond Visual Hyatt Regency Austin Zilker Ballroom 2Heather Gately • Warren Kronberger • David Polinchock • Ben Redford

3:30pm CDT

Stubb’s BBQ: Cultivating a Cult Brand Meet Up JW Marriott Room 508Matthew Gase The Skinny on Sonic Logos (& Why You Need One Now) JW Marriott Room 303-304Cheryl Engelhardt

5:00pm CDT

Ecommerce: Why Location Is Still Everything! Hyatt Regency Austin Zilker Ballroom 2David Bell

11:00am CDT

Branding Ovation: Advertising Creatives Talk Music ACC Room 11ABPeter Gannon • Sara Matarazzo • Theresa Notartomaso • Steven Scharf

12:30pm CDT

Mad Men (and Women!) of Music ACC Room 10BPaul Greco • Todd Porter • Josh Rabinowitz • Rani Vaz

2:00pm CDT

Untapped Opportunities in (Brand) Sync Placement ACC Room 10BStephen Knill • Daniel Kuypers • Jane Mohr • Nate Woodard

5:00pm CDT

Music x Brands = Creative & $ Awesomeness ACC Room 17BJavier Farfan • Dan Gross • Eric Johnson • John Pantle • Jon Vanhala Step Into Christmas: What Music Brands Want ACC Room 10AMark Gordon • Sam Mumford • Ralph Murphy • Simon Robinson

12:30pm CDT

Emerging Artists and the Retail Experience ACC Room 17BTravis Doster • Katrina Streiner • Sara Sullivan • Danny Turner

2:00pm CDT

Why You Matter to Brands/Why Brands Matter to You ACC Room 10BDiane Andreoni • Wendy Colonna • Eric Sheinkop • Maureen Traynor

3:30pm CDT

At Some Point You Are Going To Need A Team ACC Room 9BCJen Appel • Sharon Jennings • Eric McLellan • Lou Plaia

2:00pm CDT

Do Artist Endorsement Deals Help Brands & Artists? ACC Room 10BDom Hodge • Jack Horner • Alex White

3:30pm CDT

Amplifying Brands with Streaming ACC Room 18DJonathan Barnes • Isaac Bess • Craig Snyder • Drew Thurlow I've Got 99 Problems, But PR Ain't One ACC Room 11ABTito Belis • Natalie Bisignano • Dayna Ghiraldi • Rey Roldan

5:00pm CDT

DIY Screenprinting Tips & Tricks ACC Artist Central in Ballroom EJared Connor • Clay Ferguson • Andy MacDougall • Mark Pedini • Jonathan Rebolloso