Unofficial Guide to South By Southwest 2015 has ended

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Unofficial Guide to South By Southwest 2015

Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW (last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

11:00am

Pocket Full of Dynamite: Making the Mobile Web 3D Hyatt Regency Austin Zilker Ballroom 3Hai Nguyen • Shana Opperman How to Keep Ideas Alive After SXSW JW Marriott Room 301-302Christian Dodd • Nicholas Papagiannis

12:30pm

#nofilter: Pros and Cons of Constant Connection JW Marriott Salon 8Krystine Batcho • AJ Scherbring • Jenny Stoltenow • Paul Tyma You Are Not A Product: The Ello Revolution Hyatt Regency Austin Zilker Ballroom 3Paul Budnitz

3:00pm

Hacker, Maker, Teacher, Thief ACC Ballroom GJames Stewart

3:30pm

Mastering Adaptive Marketing in a Real-Time World Hyatt Regency Austin Hill Country ABCDSeraj Bharwani • Billie Goldman • Chris Perry • Matt Soldan

5:00pm

Back to the Future of Media ACC Ballroom DBen Lerer Brands: Connective Tissue Between People and Tech Hyatt Regency Austin Zilker Ballroom 3James Kirkham • Nick Parrish The Mosaic Mindset: Building Luxury Brands Palm Door on Sixth Main StageJon Pearce Whittle the Idea: A Creative Meet Up JW Marriott Room 501Aaron Wells

9:30am

Mobile Beyond Marketing: The Era of UnAdvertising Radisson Town Lake Riverside BallroomBrent Hieggelke • Sonia Nagar • Arlie Sisson • Brendan Wright Nat Geo Captures the World For Nokia, With a Phone Hyatt Regency Austin Texas Ballroom 2-3Stephen Alvarez • Tiina Jaatinen • Alice Keating • Richard Kelly Will Digital Ads Adapt When Cookies Crumble? Hyatt Regency Austin Zilker Ballroom 3Laura O\'Shaughnessy Adv. Brand and Marketing for Early Stage Companies JW Marriott Salon HPaul Dery • Tomás Puig

11:00am

Art, Robo Ads and Tech Marketing of Tomorrow Sheraton Austin Capitol BallroomChristine Bensen • Marjorie Gray • Keith Johnston • Marc Sobier You Are Everywhere Hyatt Regency Austin Zilker Ballroom 3Kristina Halvorson

12:30pm

Being Flawsome: 5 Digital Habits to Rock Your Brand JW Marriott Salon 7Erik Qualman Side Projects: Stop Talking, Start Making! JW Marriott Room 407Per Stenius • Oskar Sundberg

2:00pm

Excuse Me!: Do Marketers and Chat Really Blend? Sheraton Austin Capitol BallroomHeather Galt • Paul Jones • Joline McGoldrick • Diego Nunez

3:30pm

How Can Mobile Advertising Not Suck Sheraton Austin Capitol BallroomTom Bick • Jim Ensign • Zoe Levine • Shelby Saville • Shelby Savillle Independent Ad Agency Meet Up JW Marriott Room 509Al Moffatt Mentor Session: Brian Thompson Courtyard Marriott Brazos IIIBrian Thompson

11:00am

The Future Of Native Advertising Hyatt Regency Austin Zilker Ballroom 2Mitch Brandow • Jill King • Nikhil Sethi • Brewster Stanislaw

12:30pm

Tale of Two Outsiders: How We Made it in Media ACC Next StageColleen DeCourcy • Troy Young Let's Be Evil! Malevolent Marketing 101 Hyatt Regency Austin Texas Ballroom 1Garrick Schmitt • Robbie Whiting The Urban Legend of Social Media Marketing JW Marriott Salon 4Jordan Kretchmer Transmedia Storytelling in the Age of Proximity Hyatt Regency Austin Texas Ballroom 2-3Dave Etherington • Jeff Henckels • Colin O\'Donnell

12:45pm

Disloyalty Marketing: Art of the One Night Stand ACC Ballroom BCraig Evans

1:00pm

Advention: The Best Ads Aren't Always Ads ACC Ballroom BChristine Outram

3:30pm

Culture Clash: When Marketing and Product Converge Hyatt Regency Austin Hill Country ABCDTyler Bahl • Ann Herrick • Nathan Martin • Nick Parish

5:00pm

Los Tequis: The Heart of Total Market Dominance ACC Ballroom FJose Antillon • Micky Ogando • Matt Reyes Pitch Event: Storytelling for Crowdfunding Ideas Hyatt Regency Austin Hill Country ABCDAlisa Cordesius • Jeff Kling • Dean Phillips • Marty Wetherall Using Biometrics to Find Engagement 'Moments' in Connected Devices ACC Room 18ABCDBrian Wong

9:30am

Evolve or Die: The Traditional Agency Revolution Hyatt Regency Austin Zilker Ballroom 2Alister Adams • Peter Fasano • John Keehler • Sunni Thompson News or Not? Navigating Native in the Grey Zone Hyatt Regency Austin Texas Ballroom 4-7Stephanie Agresta • Mark Howard • Stephanie Smith • Sebastian Tomich

12:30pm

Mastering Short Form Video With Smart Humor ACC Ballroom BCarrie Faverty • Tony Mennuto

5:00pm

Evolving 3D Production Into Immersive Technologies ACC Room 12ABAlastair Green • Brian Vogt • Michael Wilken Getting Men Comfortable with Mobile Shopping JW Marriott Room 205Troy Alexander • Javier Laval • Gregory Lowe When the Glimpse Is Worth More Than the Glare Hyatt Regency Austin Zilker Ballroom 2Frank Danna • Darren Lachtman • Annie Park • Michael Platco

11:00am

The Hitchhiker's Guide to Game Advertising Hyatt Regency Austin Zilker Ballroom 4David Berkowitz • Susan Borst • Ari Brandt • Michael Flamberg • Kym Nelson

3:30pm

LGBT Best Practices From Practicing Homosexuals ACC Room 6ABWhitney Pillsbury • Mike Wilke

11:00am

Branding Ovation: Advertising Creatives Talk Music ACC Room 11ABPeter Gannon • Sara Matarazzo • Theresa Notartomaso • Steven Scharf

12:30pm

Mad Men (and Women!) of Music ACC Room 10BPaul Greco • Todd Porter • Josh Rabinowitz • Rani Vaz

2:00pm

Mo' Money: Performance Royalties for Commercials ACC Room 15Steven Joyce • Lynne Lummel • Hunter Williams • Nan Wilson