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avatar for Winston Binch

Winston Binch

Deutsch North America
Chief Digital Officer
Winston is responsible for agency-wide digital strategy and vision, operations, and business and invention development. He joined Deutsch LA in 2011 and built a team of 190 digital specialists, as a result, digital is now 35% of that office's revenue. In 2014, Creativity named Deutsch LA “Innovators of the Year” and Fast Company recognized them as one of the “Most Innovative Companies of the Year.” Winston was tapped in 2015 to oversee digital for North America. Prior to Deutsch, he worked at CP+B as Partner/Managing Director, Interactive, where he led digital and worked on brands like Burger King, Domino's, Best Buy, and American Express. His efforts helped CP+B win Interactive Agency of the Year at Cannes multiple times, and his work has been recognized with awards, such as Cyber Lions, Andys, Grand EX, Gold UX and Clios. In 2011, Winston was also named one of iMedia's top 25 Internet marketing leaders and innovators. Before joining CP+B, he worked at R/GA on the Nike account, and played guitar in a math rock band, Stereobate. Winston sits on the Google Creative Council and is founder of Boulder Digital Works at the University of Colorado, a digital education initiative focused on developing digital leaders. He enjoys time with his wife and two children, making and listening to music, and rapid mountain descents on alpine skis and mountain bikes