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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for William Mao

William Mao

Head of College Sports Partnerships
Named one of Forbes Magazine's "30 Under 30 in Sports" in 2015 and a SportsPro Media "10 Next" in 2014, William Mao is a Sports Content Partnership Manager for YouTube in New York. Within YouTube's Sports vertical he manages high-impact digital content relationships and develops strategy across VOD and Live properties for the world's largest video platform. William currently oversees YouTube's College Sports business, but also has experience working with professional sports leagues, athletes, national teams, and multi-channel creator networks.