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avatar for Vaibhav Dwivedi

Vaibhav Dwivedi

Dir/DCX Testing Group
Vab Dwivedi manages the Digital Customer Experience Testing team for Dell.com. The team is responsible for the strategic direction and execution of an extensive testing and optimization roadmap that covers Dell.com’s transactional, commercial and support layers globally. Vab’s team leverages both A/b and multivariate testing as well as significant targeting campaigns to help develop a world class user experience that is relevant to Dell’s customers across all devices, from desktop to small screen users. The detailed analysis that is created from their work helps to drive a better user experience that is constantly being optimized for conversion and revenue. Vab has helped to create a positive culture at Dell that promotes the use of testing and personalization technologies to make the right decision with the customer experience always at the forefront. Vab is a graduate of the University of Texas and resides in the Austin area.