Uday Gajendar is currently Director of UX at CloudPhysics, a Big Data startup where he strives to bring beauty and soul to data analytics. Previously, Uday spent nearly 5 years as Principal Designer at Citrix, driving next-gen concepts and evangelizing the value of design thinking. Uday has 12+ years of versatile experience at Oracle, Adobe, Frog, and Cisco, from enterprise to consumer, desktop to mobile. He also regularly writes for ACM Interactions and speaks internationally on design topics for SXSW, UX Australia, IxDA, Lean Startup, IA Summit and other venues. You can read Uday's thoughts at his design blog, www.ghostinthepixel.com.