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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS


avatar for Theda Sandiford

Theda Sandiford

Republic Records
VP Commerce
Theda Sandiford is the VP of Digital Marketing at Republic Records. Republic Records, a division of Universal Music Group, the world’s leading music company is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as 3 Doors Down, Amy Winehouse, Black Sabbath, Colbie Caillat, Eddie Vedder, Enrique Iglesias, Florence + the Machine, Godsmack, Owl City, The Voice (NBC-TV), Gotye, Of Monsters & Men, Mayer Hawthorne, among many others.