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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Susan Borst

Susan Borst

IAB - Interactive Advertising Bureau
Dir Industry Initiatives
After 20+ years at leading NYC traditional creative ad agencies such as Grey, Hill Holliday, Kaplan Thaler Group and Gotham working in senior Account Management and Strategic Business Planning roles on top brands from P&G, Pfizer, Verizon Wireless and more, Susan moved to the digital space in 2010. At the IAB, Susan leads the Social Media, B2B, and Games Committees plus the Content Marketing and Native Advertising Task Force initiatives. She works closely with hundreds of digital publishers and technology providers to set guidelines and industry thought leadership. Recent speaking engagements have included OMMA Native, Business Insider Ignition, Social Media Week (NY and Chicago), and SXSW(2013 and this year, on Friday, March 7.) She was recently named to be on the jury for The Shorty Awards.