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11,217 official + unofficial events during SXSW
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avatar for Sucharita Mulpuru

Sucharita Mulpuru

Forrester Research
VP, Principle Analyst
Sucharita is a principal analyst on Forrester’s eBusiness team where she focuses primarily on eCommerce, consumer behavior and trends in the online shopping space, technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. She is a leading authority on multichannel retail topics, has authored more than 50 research papers on the topics of online and multichannel retail.