Unofficial Guide to South By Southwest 2015 has ended
Unfortunately, we won’t be offering a 2016 guide. Please use Do512 + Official SXSW

11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS

avatar for Sara Sullivan

Sara Sullivan

Sunglass Hut
Director, Store Experience & Merch
Sara Sullivan started her love affair with retail and design as a child playing Legos and watching Breakfast at Tiffany’s. She studied in the DAAP program at the University of Cincinnati, one of the world’s top Interior Design schools. While in school, Sara worked as a designer for Macy’s and Bath & Body Works at their corporate headquarters. She also gained agency experience at FRCH Design Worldwide working with a variety of specialty boutique brands. Once graduated, FRCH brought her on as an interior designer to work with some of the world’s top brands. She designed global solutions for retail brands and executed award winning projects. Currently, Sara is the Director of Store Experience & Merchandising for Sunglass Hut North America. She creates fun environments and fashionable experiences by carefully orchestrating everything from the merchandising to music offering. Sara utilizes all of her design sensibilities and lust for retail experience to ensure customers enjoy shopping for their sunglasses.