Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Sandra Lopez

Sandra Lopez

Intel Corporation
Dir of Wearables, Biz Dev & Mktg Strategy for Fashion
Sandra Lopez joined Intel in 2005 as B2B Integrated Marketing Manager. Leveraging her vast and proven marketing experience within the technology sector, she quickly began to transform B2B Marketing within Intel. She was then chartered to drive Intel’s Consumer Marketing Strategy group in which she led Intel’s focus on the Masterbrand, Intel, and the launch of the award winning campaign “Sponsors of Tomorrow”. She launched Intel’s first smartphone and Android-based tablets. In this role, she trail blazed efforts on advocacy marketing, which garnered several accolades including the 2013 Marketers that Matter award sponsored by the Wall Street Journal and Sage Group. Currently, she has been chartered to drive Intel’s Wearable Business Development Strategy within the Fashion vertical. She has been a vocal voice on driving the convergence between fashion and technology. She recently launched MICA: My Intelligent Communication Accessory with Opening Ceremony and announced MUZSE, a collaboration with Milk Studios. Intel also announced partnership with Barneys New York, Council of Fashion Designers of America and the Fossil Group.