Sam Ford is Director of Audience Engagement with Peppercomm, an affiliate with both MIT Comparative Media Studies/Writing and Western Kentucky University's Popular Culture Studies Program and co-author, with Henry Jenkins and Joshua Green, of Spreadable Media (2013, NYU Press). He serves on the Board of Directors of the Word of Mouth Marketing Association and as board liaison to its Ethics Committee. Sam was named 2014 Digital Communicator of the Year and a Social Media MVP by PR News and 2011 Social Media Innovator of the Year by Bulldog Reporter.