Sabrina Pasini recently joined Aetna from American Express where she led the digital optimization and personalization strategy for the Consumer Prospect Acquisition experience. At American Express, Sabrina’s team was responsible for overseeing a new site redesign, ongoing test & learn campaigns, which included both A/B and multivariate testing, as well as an optimization roadmap to operationalize big data for real-time targeting. Sabrina has brought this experience to Aetna’s Data Science department, where she is tasked with collaborating with business partners across the organization to conceptualize and implement personalization strategies that leverage the power of data and analytics in a value-added way for the consumer. Sabrina’s team is responsible for delivering industry-leading, integrated data solutions that enable the delivery of high quality, value-based, personalized health and wellness experiences for Aetna members.