Sabrina Caluori is vice president, Digital and Social Media, for Home Box Office, responsible for the enterprise social media practice as well as the day-to-day execution and publishing of digital and social experiences in support of HBO and Cinemax’s programming properties. An award-winning digital marketer with over ten years’ experience in strategy and management, Caluori has had tremendous success using digital and social media to build massive, engaged fanbases - first for True Blood and now with Game of Thrones. Additionally, Caluori oversaw the concept and development of the Webby award-winning social TV website – HBO Connect and leads the team responsible for the publishing and content strategy for HBO.com. She joined HBO in September 2007 as Director, Social Media and Marketing. Prior to HBO, Caluori headed the account team at interactive agency Deep Focus, from 2003 to 2007, where she used her unique ability to marry digital media, creative and publicity to create integrated, buzz-worthy marketing campaigns for clients such as HBO, Miramax, Google, Court TV and Comedy Central. Caluori is the recipient of over 20 prestigious awards including a Cannes Lion for Best Integrated Campaign, a Billboard Award for Most Innovative Use of Technology in Advertising, plus several Webby and Shorty Awards. She is a Board Member for SMAC and has spoken on social and digital marketing for Mashable, Promax, the ANA and SXSW among others. In 2014, she was named one of Brand Innovators Top 50 Women in Marketing.