Robert Bell is Director of Games and Simulations at Enspire, a TrainingIndustry.com Top 20 Gamification Company. Enspire creates custom, game-based learning experiences that leverage authentic experimentation and gameplay, building real-world performance and helping its clients achieve their organizational goals. As the creative lead on all custom game and simulation projects, Robert is responsible for ensuring that Enspire’s custom games and sims elicit optimal in-game performance from players, which can be transferred to real-world learning.