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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Ray Olmeda

Ray Olmeda

Miller Coors
Marketing Manager - Media and Digital
Ray’s career in marketing and media has expanded over 20 years in several varied categories, ranging from beauty to finance; technology/telecom to fashion, government to consumer packaged goods among others. Ray considers himself a marketing person who happens to know a lot about media but strives to use consumer insights and how they interact with content to influence strategy, creative execution and media planning. Ray currently works at MillerCoors managing media strategy for its biggest brand: Coors Light, in addition to managing all multicultural and entertainment media for all of MillerCoors active brands. He has been instrumental in spearheading several innovative efforts such as the native integration of Coors Light as part of editorial in ESPN’s mobile app – the number one app reaching its target; integrating Coors Light as the first alcohol advertiser within the Xbox platform; lead the creation of several TV show in the Spanish television landscape (ESPN Deportes El Diez and El Bar, Discovery en Espanol Acceso Exclusivo: Pumas and Univision Deportes Fanaticos del Frio); and working on the first organic integration partnership of branding in all shows on the Turner networks and FX networks. Ray resides in Chicago with his husband of 15 years.