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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Princess Reema Bint Bandar Al Saud

Princess Reema Bint Bandar Al Saud

Alfa International
CEO
Entrepreneur and women’s health leader Princess Reema bint Bandar Al Saud was raised in Washington, D.C., returning to Saudi Arabia after graduating from George Washington University. She is an active leader in creating opportunities for women in Saudi Arabia. She co-founded the Zahra Breast Cancer Awareness Association and continues to raise awareness for breast cancer in Saudi Arabia including organizing the world’s largest human pink ribbon in 2010, and being part of the first team of Saudi Arabian women to climb to Mount Everest Base Camp in 2012. She also founded Alf Khair, a corporate social responsibility initiative providing training and support to women in the workforce.  She is currently the CEO of Alfa International, a luxury retail corporation. Princess Reema was named to Fast Company’s Most Creative People in Business in 2014 and was also included on the Forbes Middle East 200 Most Powerful Arab Women 2014 list.