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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Peter Gannon

Peter Gannon

Able Baker
Managing and Creative Director, Founder
Peter Gannon is a musician, Music Supervisor, Music Producer, and Digital + Interactive Creative. He joined McCann New York in June 2012 as SVP, Executive Music Producer. In January 2013, Peter's responsibilities expanded to include sister agency, Commonwealth; McCann's global agency of record for Chevrolet. At McCann and Commonwealth, he works on campaigns for such global brands as General Motors, Mastercard, IKEA, Nikon, American Airlines, General Mills, Jose Cuervo, L'Oreal, and many more. In 2013, Peter created the award winning "The Quietest Show on Earth", an ultra intimate acoustic performance, distributed digitally, for the benefit of the US National Parks. Peter was the Music Producer + Supervisor at Wieden + Kennedy, Portland, where he worked on award-winning work for Proctor & Gamble, Nike, Target, Old Spice, Chrysler, Dodge, and Coca Cola. Peter began his career in 2007 at Ogilvy and Mather where he helped develop sonic identities for Amex, UPS, SAP, Motorola & Coke.