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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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PA

Paul Anthony Troiano

Rumblefish
CEO
A professional musician since his teens, Paul Anthony Troiano grappled early with the often opaque business side of the music industry. As Troiano pursued his passion for composition, film scoring, and music production (Sarah McLachlan, George Clinton), he discovered he was equally drawn to artist-centered, technology-driven approaches to the music business. He closed his first licensing deal at 18, and later founded Rumblefish as a boutique licensing firm, only to bet on the burgeoning digital licensing space and microsync (a word Troiano coined). Since the company's first deal with YouTube in 2008, Rumblefish under Troiano's guidance as CEO has continuously pushed the boundaries of music licensing, creating new platforms (the first online marketplace for pre-copyright cleared music) and partnerships (Shutterstock, Animoto, SocialCam) to enable the maximum number of musicians to find the maximum number of licensing opportunities.