Pamela Baker-Masson oversees the Smithsonian National Zoological Park and Conservation Biology Institute’s communications program. She directs integrated and multi-platform outreach efforts to support the Zoo’s conservation mission to save species and manages community and diplomatic relations on behalf of the Zoo. In 2014, she was inducted into the PR News Platinum Hall of Fame and received a 2014 Bronze CLIO for the pioneering Endangered Song project as well as the 2014 Smithsonian Secretary’s Excellence Award, Spirit of Innovation. Additional awards include 2013 PR News’ Social Media Icon and 2011 PR News Platinum Award for an amphibian rescue public relations campaign.