Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Mike Kafka

Mike Kafka

Roo Outdoor
Founder & CEO
Mike Kafka is a professional quarterback in the NFL and Founder/CEO of Roo Outdoor, an active lifestyle brand specializing in outdoor gear and performance apparel. Mike graduated from Northwestern University with a BA in communications. During his final year at Northwestern, Mike was named Offensive MVP and earned All-BigTen honors. Mike was drafted by the Philadelphia Eagles in the 4th Round in 2010 and just finished the 2014 season with the Tampa Bay Buccaneers. As Founder/CEO of Roo Outdoor, Mike has led all business and product development activities, including strategic planning, marketing & outreach, and distributor acquisition. This past November, Roo Outdoor launched a Kickstarter campaign to introduce the patent-pending Inferno Series Hand Pouch. Mike’s leadership, dedication, and attention to detail have positioned Roo Outdoor to exceed projected goals and thrive in the outdoor and sporting goods markets. Roo Outdoor is an active lifestyle brand dedicated to designing quality outdoor products and performance apparel. Roo Outdoor produces officially licensed products and is headquartered in Chicago, IL. www.RooOutdoor.com