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11,217 official + unofficial events during SXSW
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avatar for Mike Groener

Mike Groener

Genius Liquids LLC
CEO & Pres
Project manager by day and distiller by night, Austin’s Mike Groener has been dubbed the “Walter White of Gin”. With the launch of Genius Gin in 2013 (featured in Texas Monthly) and The De Terra Collection; the world's first domestic Sotol (to be released this Spring), Groener has quickly changed the climate of Texas spirits while rallying for the elucidation of liquor production. As an avid spirits writer and fanatic, he continues to campaign for an “art above profit” approach to business while constantly expanding his home collection of Whiskey.

My Speakers Sessions

Monday, March 16
 

12:30pm