Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Michael Platco

Michael Platco

Softway Solutions
Snapchat Consultant
Michael is a Snapchat consultant and has worked with brands including Disney, TMobile, CBS, ABC, NBC/Universal, Mashable, NowThis News, and Major League Soccer as a consultant for all aspects of Snapchat management. This includes content generation, campaign development, launching new accounts, cross platform campaign integration, and coaching teams on best practices for using the app in their digital marketing strategy. Michael brings with him the perspective of what is like to be a Snapchat Influencer, as well as add his expertise on what works on the platform for Brands who might be looking to utilize it.