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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Melissa Rosenthal Brenner

Melissa Rosenthal Brenner

NBA
Sr Vice Pres, Digital Media
As Senior Vice President of Digital Media for the National Basketball Association, Melissa Rosenthal Brenner has led the development, oversight, and implementation of the NBA's global social media strategy and digital portfolio across multiple media platforms. In that role, she has forged groundbreaking deals with leading social media companies such as Facebook and Twitter, found innovative ways to incorporate social media throughout the league's wide array of assets, and helped NBA partners maximize social media opportunities with the league. In addition, Brenner oversees the development of the league's international digital products and works closely with NBA Digital on the league's domestic digital assets, including NBA.com, NBA LEAGUE PASS, and NBA Mobile.