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11,217 official + unofficial events during SXSW
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avatar for Melissa Goidel

Melissa Goidel

Chief Revenue Officer
Melissa Goidel is Chief Revenue Officer at Refinery29 where she is responsible for the company’s global monetization strategy, including all advertising, mobile and video products and sales, and event and trade marketing. A digital sales veteran with over 20 years experience at the intersection of technology, media and marketing, Melissa’s unique “prosumer” approach has helped critically scale Refinery29’s commercial content efforts, recasting the way the company packages and communicates media innovation to trade and marketing audiences. During her tenure, the award-winning media company has doubled core revenue and expanded three-fold. In June 2014, Melissa launched Refinery29’s Her Brain On Digital, an immersive multimedia research activation to share proprietary insights on millennial women with over 250 marketers, part of a broader strategy to develop content solutions rooted in creative advertising, experiential events and sought-after research. Before joining Refinery29 in March 2013, Melissa co-founded Brand.net, a global ad-targeting platform serving cutting-edge, futures trade display advertising for the consumer packaged goods industry. In this role, Melissa drove the company’s growth strategy and oversaw all client and publisher relationships. Melissa was selected as the only executive to remain with the company from pre-funding and inception and successfully lead the company’s post-sale integration during its sale to Valassis in 2012.

My Speakers Sessions

Sunday, March 15

5:00pm CDT