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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Matt Soldan

Matt Soldan

Team Detroit
EVP, Exec Creative Director-North America
Matt Soldan is the Executive Creative Director at Team Detroit overseeing Ford North America. Matt’s team is charged with keeping America’s #1 auto brand on air, online and in the conversation. He takes particular interest in the agency’s newly developed Content Studio. This new department blends analytics, media, creative and production with the goal of making things people want to watch, share and talk about.