Marti Gold is the Managing Director of User Experience for Tonic3, the UX division of W3 Digital Agency. With international headquarters in Buenos Aires, the agency's current global client list includes Citi, McDonalds, Disney, and Accenture. Formerly the Creative Director for Travelocity, Marti's personal award-winning portfolio includes work for Expedia, AT&T, Best Buy, Blockbuster, MGM Grand, and other internationally recognized brands. She passionately believes that standards-based design does not limit creativity, but instead provides the stable framework that permits the rapid evolution of new visual techniques and interactions.