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avatar for Maritza Yoes

Maritza Yoes

Los Angeles County Museum of Art
Social Strategist
Maritza Lerman Yoes serves as Social Strategist for TBWA\Media Arts Lab. Prior to her time at MAL she was the first Social Media Manager at the Los Angeles County Museum of Art (LACMA). Her work for the museum included the creation of branded social media content across all channels and a Snapchat campaign that made LACMA the first museum internationally to engage museum-goers on the platform. Her unique approach to social media has increased user accessibility to the museum and the arts. She has also managed social media accounts for Microsoft and ForYourArt.