Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He currently leads the Social Engagement practice across the agency at Translation (translationllc.com), leveraging the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of “social.” His strategies have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the Brooklyn Nets, and State Farm’s “Cliff Paul” campaign – to name a few.