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avatar for Lizette Williams

Lizette Williams

Kimberly-Clark Corporation
Multicultural Mktg Leader, NA
Lizette Williams is currently Multicultural Marketing Leader, North America at Kimberly-Clark Corporation leading the organization’s multicultural marketing strategy across all brands. As part of her role, Lizette is charged with implementing a total market strategy throughout the organization and chairs the Multicultural Taskforce, a 20-person, cross-functional team that is responsible for growing the North American businesses with ethnic consumer segments. Lizette serves on the Board of the Chicago Advertising Federation and the Cross-Cultural Marketing and Communications Association. She has served as a judge for the North America Effie Awards and the Reggie Awards and has previously guest lectured multicultural marketing classes at National Hispanic University and Northwestern University. Additionally, Lizette has provided expertise as a speaker at several industry conferences and was recently named one of Ad Age’s 2014 Women to Watch.