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11,217 official + unofficial events during SXSW
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avatar for Leora Kornfeld

Leora Kornfeld

The Wall Street Journal
Digital Media Research
Leora Kornfeld is a digital media researcher and consultant whose background in media goes all the way back to the Precambrian era of record stores, and from there moved to campus radio, followed by commercial radio, and finally an 11 year stint with Canada's national public broadcaster. She recently completed a 5 year tour of duty at the Harvard Business School, where she created curricular content for the school's inaugural program in digital marketing and business. She also spent 2 years as an affiliate at Harvard's Berkman Center for the Internet and Society where she studied digital disintermediation in the creative industries. Her blog at www.demassed.blogspot.com looks at the de-massification of media production, distribution, and monetization, and does so through case studies of offbeat content stacks that are now able to thrive outside the mainstream.