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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
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LC

Leila Cobo

Billboard
Executive Director, Latin Content & Programming
A Fulbright scholar from Cali, Colombia, Leila Cobo is a novelist, pianist, TV host and executive Editor for Latin Content and Programming for Billboard. Under her tenure, Billboard has expanded its coverage of Latin Music to unprecedented levels. Ms. Cobo also programs the yearly Billboard Latin Music Conference, the largest gathering of the Latin music industry in the U.S., and hosts its renown exclusive “Q&A’s” with Latin music's biggest stars, which have included Ricky Martin, Marc Anthony and Enrique Iglesias. Under her leadership, Billboard also launched its Spanish language website, Billboardenespanol.com. As an author Ms. Cobo has published two novels— “Tell Me Something True,” published in 2009 to critical acclaim and 2012’s “The Second Time We Met”—both published by Grand Central/Hatchette. In the non-fiction realm, she’s published two books with Penguin: Her 2013 biography on the late Jenni Rivera topped the Spanish-language sales charts in the U.S. for over 20 weeks, and her latest book, a guide to the music industry titled Apunta a las Estrellas, was published in 2014. Ms. Cobo is also host and executive producer of “Estudio Billboard,” the acclaimed TV show that airs weekly on the V-Me. Ms. Cobo is considered one of the country's leading experts in Latin music and is regularly interviewed and consulted by news outlets around the world. Ms. Cobo holds dual bachelor degrees in journalism (from Bogota's Universidad Javeriana) and in piano performance (from Manhattan School of Music in New York). She concertized extensively before getting her master’s degree in Communication management from the Annenberg School of Communications at the University of Southern California. Prior to Billboard, she wrote for the Los Angeles Times and was later the pop music critic at the Miami Herald.

My Speakers Sessions

Tuesday, March 17
 

5:00pm CDT