Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Lauren Melcher

Lauren Melcher

Weber Shandwick
Firebell Prod Mgr & Sr Digital Mgr
Lauren is a digital strategist and social crisis preparedness lead for Weber Shandwick, based in Minneapolis. She is the global product manager for firebell, the agency’s proprietary multimedia crisis simulator, and has produced 30+ crisis readiness simulations for dozens of international companies in the food, cosmetics, travel, insurance, government, healthcare and banking industries. Lauren is also a lead global resource for drafting issues/crisis response plans, specializing in integration of digital media best practices with overall strategy and processes.