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11,217 official + unofficial events during SXSW
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avatar for Laura Gordon

Laura Gordon

VP Brand Innovation
Laura Gordon is 7-Eleven’s Vice President, Marketing and Brand Innovation. In this role Laura is responsible for the overall development and execution of marketing initiatives for 7-Eleven products and services in the United States and Canada. In addition, Laura leads our efforts to aggressively accelerate brand development by optimizing our proprietary brands and consumer insights. Her team has responsibility for Consumer Insights/CRM, Digital/Social Marketing, Brand Innovation and Proprietary Beverages, Fresh Food and all other category marketing in addition to Brand Expansion. Her focus also includes vendor partnership and promotion strategy for key merchandising initiatives, innovation planning and Omni Channel strategy development. Laura joined 7-Eleven in June of 2010. She came to 7-Eleven with 15 years of senior leadership in consumer packaged goods marketing and was most recently the Sr. Vice President and Chief Innovation Officer at the Dallas Morning News. Laura holds an MBA from the Kellogg Graduate School of Management.