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11,217 official + unofficial events during SXSW (last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing? Official details at sxsw.com. South by Southwest, SXSW, and related marks and logos are trademarks of SXSW, LLC., used with permission. Follow @sched + @SouthByFreeNOMS
In July 2014, Lars moved from the label side to Pandora to help further leverage its scale and unique technology to create new opportunity and value for artists, labels and the entire music ecosystem.