Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Lance Ulanoff

Lance Ulanoff

Chief Correspondent & Editor-at-Large
Lance Ulanoff is a 25-year industry veteran and award-winning journalist. As editor in chief of Mashable, he is responsible for editorial direction and strategy. Before joining Mashable, Ulanoff was editor in chief of PCMag.com and senior vice president of content for Ziff Davis, where he oversaw content strategy for all Ziff Davis websites. Lance has covered technology since PCs were the size of suitcases, “on line” meant “waiting” and CPU speeds were measured in single-digit megahertz. He’s traveled the globe to report on a vast array of consumer and business technology. His long-running column on PCMag.com has earned him a Bronze award from the American Society of Business Publication Editors. Winmag.com, HomePC.com and PCMag.com have all been honored under Lance’s guidance. Lance makes frequent appearances on national, international and local news programs including Fox News, Today Show, Good Morning America, CNBC, CNN, Bloomberg TV, NY1, CNN HLN, BBC, New York’s Eyewitness News, News Channel 4 and WCBS, among many others.