Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Kristine Ashcraft

Kristine Ashcraft

Kristine Ashcraft, BS, MBA, is Chief Operating Officer of Genelex, a recognized leader in pharmacogenetic testing and personalized medication management. Kristine joined Genelex in 2000 as Director of Sales and Marketing. A molecular biologist by training, she has more than 15 years of management experience, including more than a decade at Genelex bringing genetic technologies to market. She is responsible for operations, sales strategy, and business development at the company. You can learn more about her and her mission to improve patient care and bend the healthcare cost curve at http://www.linkedin.com/pub/kristine-ashcraft/6/286/a37.