As the Head of Consumer Packaged Goods, Kristina’s team partners with CPG companies to design solutions that solve their business challenges. She builds brands digitally across all screens utilizing Google’s search, display, video, social, mobile and programmatic offering. Kristina has been at the forefront of online live streaming brokering the deal between YouTube, VEVO and American Express to create the award winning Unstaged music series. Launched in 2010 and in its 14th installment, Unstaged brings together breakthrough artists playing at landmark venues directed by influential filmmakers using digital and social media to connect the online audience to the live shows in unexpected ways. Kristina joined Google in 2006 when they launched the Google Audio platform. She facilitated in the development of bringing efficiency and accountability to offline media. Google Audio was a natural fit because she started her career in radio spending over eight years in national and local advertising sales for Clear Channel Communications. Prior to joining the Consumer Packaged Goods team she spent six years working with Financial Services marketers and two years working in the Automotive vertical educating Parts and Services companies on the power of online marketing. A graduate of Syracuse University, Kristina has a B.A. in Broadcast Journalism and Political Science She is an active member of the Interactive Advertising Bureau (IAB) sitting on the founding commission for Digital Media Sales Certification. Her team has received multiple Effie and Webby Awards. Kristina is a mentor for the Newhouse School’s Center for Digital Media Entrepreneurship. A member of Next Gen Angels NYC she has her own consulting company that advises and invests in start ups. She enjoys traveling, skiing, yoga and good food accompanied with great wine!