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avatar for Karinna Nobbs

Karinna Nobbs

British School of Fashion GCU London/NYC
Sr Lecturer Digital Fashion Strategy
Karinna is a researcher, consultant and senior lecturer within the fashtech field. Currently she is creating the first ever Masters degree dedicated to Digital Fashion Strategy which is launching at The British School of Fashion London in Sept 2015. Having researched and identified a lack of strategic applications of digital within the fashion sector specifically. Karinna sees an opportunity for academics and fashion industry practitioners to collaborate for mutual benefit co-creating new knowledge and tools to improve brand performance and differentiation. Previously a senior lecturer at London College of Fashion and before that a visual merchandiser by trade, Karinna is completely curious about the balance of art and science within the fashtech scene.