Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Karine Travieso

Karine Travieso

Turner Broadcasting
VP, Mktg & Prom
Karine currently serves as Vice President of Digital Marketing and Sales for the Emerging Consumer division of Turner Broadcasting. Her roles is to set digital marketing strategies for advertisers across all Turner Entertainment properties including: Adult Swim, Cartoon Network and truTV. With convergent, digital-only and video-centered solutions, Karine and her team provide all categories with programs that are custom-tailored to deliver advertiser creative and brand messages. With Turner, she continues to work with a variety of blue-chip advertisers such as American Express, Lexus, Warner Bros., Microsoft, Liberty Mutual, Target, Hyundai and Fox who are seeking unique, scalable and innovative digital experiences to house their brand messages. Before joining Turner, Karine served as the Sr. Director of Strategic Marketing and Digital for USA Network, the #1 cable network and a part of the NBCUniversal Entertainment Cable Group. In her role, Karine focused on multiplatform content experiences, as she set the tone for both digital and broadcast opportunities for advertisers and helped to ensure that partners and brands had the best-in-class advertising on-air and on its digital channels. She worked with innovative brands such as Lexus, Lincoln, Capital One, Ford and Hyundai to create award-winning Social TV activations designed to engage consumers on the second screen. Prior to joining USA, Karine assumed the title of Director of Multimedia Marketing at ESPN. Her core responsibilities were to provide compelling and engaging marketing programs for advertisers, which seek to reach a fan base within ESPN’s core digital properties and ESPN Networks.