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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Josh Roth

Josh Roth

This Fiction
Founder/Mgr
Josh Roth started his career in the music business in 2006, when he met Ra Ra Riot (Barsuk) at Syracuse University. Roth had heard the band rehearsing their debut single, "Dying is Fine" and immediately dedicated himself to doing whatever possible to help move their career forward. After a brief stint working at Epic Records, Josh left the major label system to focus solely on developing Ra Ra Riot and his company, Light Fiction Management. In 2013, Roth picked up buzzy California band Cayucas, who after putting a handful of songs online have signed to Secretly Canadian and toured the world. This year, Roth has joined forces with Seth Kallen to form a new management company - This Fiction Management, combining their roster that includes a wide array of artists pushing the boundaries of pop music.