Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for John Hanke

John Hanke

Niantic Labs
John founded Niantic Labs as an independent group within Google to explore new kinds of mobile game applications at the intersection of mobile, location, social, and with an eye toward an emerging class of wearable devices. The group has launched two very well received products to date—Ingress and Field Trip—with their third product, Endgame, currently in development. Prior to Niantic, John founded and was CEO of Keyhole, Inc., which launched the first ever online 3D globe based on satellite imagery and mapping data. The company was acquired by Google in 2004, where it relaunched as Google Earth. At Google, John was VP of the "Geo" group, which launched a number of innovative projects including scaling up Maps and Earth to cover the entire world, launching a fleet of Street View cars, creating an innovative aerial photography platform, creating Google’s own global base map, and many more.