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avatar for JJ Richards

JJ Richards

Spontaneous QuirK
JJ began his love affair with the game industry in the ‘80s working the floor of one of the first Babbage’s in Dallas, Texas. In the ‘90s, he worked at McKinsey & Co. helping Fortune 50 companies get online, and doing pro bono work for fledgling game companies. In the ‘00s, he moved to Seattle and helped launch the 360 generation of Xbox Live, including the Marketplace, Arcade, and Points. As General Manager, he drove the strategy and managed the P&L for the Xbox Live business, growing a 10 million strong community and creating a $100M profit engine around subscriptions, transactions, and advertising. Other launch initiatives included video chat & IM, the leading U.S. HD VoD service, Live to the PC, and advertising. In the late ‘00s, JJ helped form the Microsoft Advertising division and was tasked with the turnaround of Massive, the in-game advertising subsidiary. In the ‘10s, he created Spontaneous QuirK to help launch startups like MOGA and work with innovative Indie studios.

My Speakers Sessions

Sunday, March 15

12:30pm CDT