Is Head of Content Acquisition at Rumblefish, with background experience in finance and then hanging it entirely up to consecrate his time to music, led him through the early 2000s embracing digital distribution with companies like IODA and The Orchard while also Co-Founding reapandsow, a record label and music distributor, it was a natural progression to move to a Music Technology Company like that of Rumblefish. His knowledge of the complex rights associated with music sync licensing helps with operating through the new landscape of the music business by helping to identify alternative revenue sources for Master & Publishing rights holders.