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Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Javier Farfan

Javier Farfan

SFX Entertainment
SVP Global Mktg
Farfan, a seasoned marketing executive, has established his career by leveraging music, entertainment, technology, and culture to build brands. Farfan is currently SVP of Global Marketing for SFX Entertainment. Previously, Javier was the head of the Music and Entertainment group across PepsiCo Beverages North America and was in charge of leading culture marketing strategy. He has focused on developing programs that inspires cultural fluency across Pepsico brands. He assumed the role at PBNA in June 2010 to oversee PBNA’s efforts to build brands and drive volume with key cultural groups.