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avatar for Holly Herrick

Holly Herrick

Austin Film Society
Assoc Artistic Dir
Holly Herrick joined the Austin Film Society in 2012 as Associate Artistic Director. Since joining AFS, she has led the organization through critical new initiatives, including the creation of AFS’ first home theater space, AFS at the Marchesa. Prior to joining AFS, she served as Deputy Programs Director at the Hamptons International Film Festival, and Director of Programming at the Sarasota Film Festival in Florida. As a film festival programmer and director, Herrick collaborate with independent filmmakers and studios, developed partnered programming with national brands, foundations, non-profit organizations and museums, programmed and moderated panels, master classes and tributes, and developed outreach and promotional strategies for the festivals and participating films. She developed a passion for talent discovery, and Sarasota and the Hamptons premiered early works of many now successful American auteurs. Herrick’s film producing credits include SEPTIEN (Associate Producer, Sundance 2011) and PING PONG SUMMER (Co-Producer, Sundance 2014). She has written about film and the industry on Hammer To Nail, IFP’s Resources blog, and IndieWire. She graduated from New College of Florida, and completed undergraduate semesters at NYU and Sorbonne Paris III.

My Speakers Sessions

Saturday, March 14