Henric Larsson is the founder and CEO of Chimney. He is a true entrepreneur and has built branches of Chimney in Dubai, Kiev, Warsaw, Moscow, Berlin, Copenhagen and Oslo. He is a person that is passionate about storytelling and branded content and truly believes that an image can tell more than a 1000 words. He has been involved in music video and commercial projects featuring Madonna, Beyoncé, Lady Gaga and The Rolling Stones as well as international brands such as Dior, BMW, Nike and Coca Cola.