Unofficial Guide to South By Southwest 2015 has ended
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11,217 official + unofficial events during SXSW
(last updated March 23, 2015). Our goal is to be the most complete guide. Anything missing?
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avatar for Heidi Zak

Heidi Zak

Heidi Zak is the co-founder of ThirdLove, a new apparel brand that uses technology to empower a woman to size herself and shop for perfect fitting bras in the comfort of her home. Previously, Zak was a Senior Marketing Manager at Google, where she oversaw the redesign of the company's two most highly trafficked B2B sites. Before making the jump to tech, Heidi cut her teeth in retail at Aeropostale where she quickly rose to Director of the retail giant. During her time at Aeropostale, she launched and ran the International Division, as well as the tween and gift card businesses. Zak first got the bug for innovative retail concepts at Bank of America, where she worked on IPO & acquisitions for companies including Juicy Couture and Aeropostale. Zak holds an undergraduate degree in Economics from Duke University, and an MBA from MIT Sloan.